Among Las Vegas visitors from Southern California in 2016, the most recent year for which statistics are available from the city’s Convention and Visitors Authority, about 26% were Latino - though they account for more like 45% of Southern California’s population.Īnd Meruelo believes he has a running start in being able to reach those potential customers.Īmong his Meruelo Group holdings - a hodgepodge that includes real estate, construction companies, an Orange County bank and a maker of prepackaged sushi - are KWHY-TV and KBEH-TV, two Spanish-language stations that run a mix of Mexico-focused news, classic Mexican movies and telenovelas.
